200 East 59th Street

Fiberglass menagerie: Macklowe to install animal statues to lure buyers to 200 East 59th Developer says it will show the building is “special”

Rendering of 200 East 59th Street and fiberglass elephant (credit: DBOX)

It s a jungle out there for new development, and Harry Macklowe is hoping a fiberglass zoo might help corral prospective buyers into his Midtown East tower.

Macklowe plans to install giant replicas of giraffes, elephants and rhinos at 200 East 59th Street as a way to tell the world that the building is special, the developer told the Wall Street Journal. The fiberglass menagerie — found by Macklowe in Southampton, New York, includes a 12-foot-long elephant and an 18 1/2-foot-tall giraffe.

Competition is fierce for new development in the city, and it s becoming difficult for上海龙凤论坛sh1f

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 developers to distinguish their projects among the overflow of 上海龙凤论坛

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supply.

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ring new development fatigue,” Donna Olshan, who tracks the luxury market, said. “Nothing differentiates one project from another.”

Other developers have employed animals in their marketing campaigns in the past. A beaver holding a martini glass welcomed prospective tenants at the William Beaver House (now Known As 15 William Street). Thirty years ago, a live giraffe was brought to the Villa dall’Ava in Paris to photograph in the different residences.

Macklowe is seeking a $上海贵族宝贝

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264.1 million sellout for the 68-unit condo building. He bought the sites in 2014 for $86.7 million. [WSJ] — Kathryn Brenzel 

Clarification: An earlier version of this story included the price Macklowe paid for only one of the sites. 

Tags: Harry Macklowe, Residential Real Estate
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